- Understand how search algorithms works and human searching nature.
- Improving the quality and quantity of traffic from search engine to a website.
- Creating a website which should rank well in search engine top results.
Search Engine Optimization is also called Search Engine Copyrighting because it purely deals with the text and other multimedia contents.
If you are seriously looking forward to do some SEO for your or your client website, then it is essential that you understand how most of the search engines work.
How Online Searching Works?
Before delivering a result to the user, Search Engine performs some activities. The activities involve are:
Crawling – is a process of retrieving pages and posts from a website. The job is basically performed by a spider or a crawler (Google called it Googlebot).
Indexing – is a process of creating index for all the pages and posts which is retrieved by the crawler and then keep them into a database, where it can be retrieved later by the user. This process identifies the expressions and words that best describe the post and page and then assign it to particular keywords.
Processing – It compares the search string given by the user with the indexed pages in the database. When a request comes from the user, the search engine process it.
Relevancy Calculation – It is the most important activity in Search Engine. It is mostly possible that more than one page contains search string. In this activity search engine calculate the relevancy of each page to its index.
Results Retrieving – The last activity in search engine is Result Retrieving, which best matched the search results. It basically displays the search result on the browser.
On-Page and Off-Page SEO
In general, there are two ways to optimize your website:
On-Page SEO – It basically includes writing quality content, using to the point keywords, putting the keywords on the right place, and giving a suitable title to your page.
Off-Page SEO – It actually includes backlinks building, submitting your posts to open directories, link exchange, and search engines.
It is a technique of writing text on a website in a good manner, and target specific search keywords. The purpose of SEO Copywriting is to rank in the search engines for the specific search terms.
Additionally, SEO copywriting also optimizes other elements for the targeted search terms, like Title, headings, Description, Focus keywords, and tags etc.
The idea behind this is that search engines need genuine content, that are created purely by the original content writer.
Search Engine Ranking
When a user searches any keyword in search engine, it displays hundreds and thousands of results from the database.
A page ranking is measured by the sequence of pages displays in search engine results.
Consider a webpage display on first number on the search engine result, then it means that your webpage rank is number 1.
Search Engine Optimization is the process of creating and designing a website to achieve high rank in the search engine.