It is undeniable that search engine optimization (SEO) has undergone a significant change from the earlier days. This is largely due to SEO rules and ethics being changed or rewritten on a yearly basis. This could very well mean that the tactics used to gain positive results for your website in 2017 may not be all that effective in 2018.
What exactly is Google Search? Well, it’s no small issue that’s for sure. It’s a big deal and “big” here means an index weighing at a tremendous 100,000,000 gigabytes! Yes, that’s Google’s brain with a storage capacity of hundreds of billions of web pages. All of which can be conveniently searched in a very short time. So, with all the web pages out there, how do you get yours to rank higher? That’s where the importance of Google ranking factors comes in; these factors stand to either make or break the position of your website in the SERPs (Search Engine Results Pages). Here’s a list of some of the most important Google ranking factors in 2018.
Quality should never be confused with quantity (number of words). Writing lengthy content does not necessarily mean it’s going to be worth reading. To give users a positive search experience, quality content is a valuable key factor. What matters for your users, Google, and in the long-run, your website is offering sound information and not just aiming for a keyword milestone.
Today this has become an absolute necessity and not just an option as over 85% of websites are deemed mobile friendly; this holds great importance for SEO. All you need to do is look around you while you’re standing in a queue in a marketplace, waiting for a bus or simply out in some fun place - nearly everyone’s holding a smartphone! Google is well aware of the fact that more and more searches are being conducted on mobile devices. Make sure your website is optimized for mobile if you’re looking forward to having it ranked in mobile search. Google has recently introduced its mobile-first indexing strategy meaning that a web page’s mobile version is now employed for indexing and ranking instead of the previous desktop version.
H tags provide readers with better navigation and search engines to adequately comprehend the page. An H1 tag refers to the content headline and is the most important part of the page. An H2 tag will further support the H1 tag and should be used to further highlight your main objective. H3 tags can be used for optimizing subheadings, particularly on listicle pages. It’s possible to have more than one H3 tags on a page.
The first thing Google sees when viewing your article are URLs. A prospective user will see the same when browsing through a Google result page. It’s always best to use natural language for URLs and have them repeat your page title. These are a part of the highest level of optimization before moving down to the headline, intro and onwards.
Following the guidelines for Google ranking factors, producing latest and valuable content as well as updating your website can, essentially, increase your chances of providing Google with an ideal user experience.